Branding Innovation from Within

A fast, creative sprint to brand Stryker's cross-divisional initiative

Branding Innovation from Within

A fast, creative sprint to brand Stryker's cross-divisional initiative

The Challenge

Stryker, a global leader in medical technology, was launching a new internal initiative named “Blueprint”—a forward-looking strategy project to map future technology integration across divisions. They needed a logo that could embody cross-functional alignment and innovation while being professional, recognizable, and adaptable enough to be stitched onto apparel like jackets or shirts.

The brand identity needed to balance clarity and creativity—something clean and modern yet expressive of collaboration and transformation.

The Solution

Stryker partnered with Topcoder to launch a fast-paced design challenge. In just two rounds, designers from around the world submitted diverse logo concepts that reflected the core values of Blueprint: vision, cross-divisional teamwork, and strategic alignment.

The final logo selected was simple, scalable, and symbolically rich—capable of standing alone or pairing with Stryker’s brand. Designers experimented with typography, negative space, and color treatments to produce a versatile logo that communicated the spirit of future planning and internal unity.

Challenge we ran:

• AppXpress - Stryker Blueprint Logo Design Challenge

5

Days

59

Participants

57

Submissions

The Result

The Impact

Stryker walked away with a polished, production-ready logo they could proudly use across digital assets and team apparel. The challenge gave them more than just a visual identity—it sparked internal enthusiasm, helped unify teams under a shared symbol, and reinforced the Blueprint project’s importance.

For Stryker employees, the logo became a badge of innovation—representing shared goals and cross-department collaboration.

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Topcoder.

Achieve high-quality outcomes with Topcoder.

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